About this policy
This policy explains which cookies and similar technologies www.fluidlabs.co.uk uses, why we use them, and how you can control them. It was last updated on 28 October 2026.
The website is operated by AEM Business Ltd, trading as Fluid Labs, at 9 Station Road, Williton, Somerset, TA4 4RJ (“Fluid Labs”, “we”, “us”).
We only use cookies that are strictly necessary unless you agree to more. For how we handle personal data more generally, including enquiries sent through our forms, see our Privacy Policy.
What cookies are
Cookies are small text files that a website saves in your browser. They let the site remember things, such as your cookie choices, or recognise your browser when you return.
This policy also covers similar technologies that store information in your browser, such as local storage and session storage. We call all of these “cookies” below.
- First-party cookies are set by our website, www.fluidlabs.co.uk.
- Third-party cookies are set by another company’s service that we use on our site, such as Google or HubSpot.
- Session cookies are deleted when you close your browser. Persistent cookies stay until they expire or you delete them.
How we use cookies and ask for your consent
When you first visit our site, a banner asks for your choice. Until you choose, only strictly necessary cookies are used. Nothing else loads.
- Accept All allows every category below.
- Reject All keeps only strictly necessary cookies.
- Customise lets you choose category by category. All optional categories are switched off until you turn them on.
We group cookies into four categories:
| Category | What it does | Needs your consent? |
|---|---|---|
| Necessary | Makes the site work securely and remembers your cookie choice | No |
| Functional | Runs our live chat (Tawk.to) | Yes |
| Analytics | Helps us understand how visitors use the site (Google Analytics, Ahrefs) | Yes |
| Advertisement | Tracks visits to support our sales and marketing (HubSpot) | Yes |
You can also start a live chat without accepting Functional cookies by clicking our “Chat with us” button. Clicking it loads Tawk.to, which then sets the Functional cookies listed below, because you asked for the chat.
We record your consent choice so we can show we have it. You can change your choice at any time (see “Changing your choice” below).
Necessary cookies
These are always on, because the site cannot work properly or securely without them. They do not track you for marketing.
We use Google reCAPTCHA to protect our contact, enquiry and job application forms from spam. Because our “Let’s Talk” form is available from every page, reCAPTCHA loads on every page.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookieyes-consent | Fluid Labs (CookieYes) | Remembers your cookie choices so we don’t ask again on every page | 1 year |
| _GRECAPTCHA | Google (reCAPTCHA) | Tells real visitors apart from bots to protect our forms | 6 months |
| rc::a, rc::f | Google (reCAPTCHA) | Browser storage used for bot detection | Persistent (until cleared) |
| rc::b, rc::c | Google (reCAPTCHA) | Browser storage used for bot detection | Session |
| NID | Set by Google when reCAPTCHA loads; used by Google for security and to remember preferences | 6 months | |
| SEARCH_SAMESITE | Set by Google when reCAPTCHA loads; supports secure handling of cross-site requests | 6 months | |
| __Secure-STRP | Set by Google when reCAPTCHA loads; used for security | 5 minutes | |
| wpEmojiSettingsSupports | Fluid Labs (WordPress) | Session storage that checks whether your browser can display emojis | Session |
Google processes reCAPTCHA data under its own Privacy Policy and Terms.
Functional cookies
These run our live chat, provided by Tawk.to. They load only if you accept Functional cookies or click the “Chat with us” button.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| twk_uuid_[id] | Tawk.to | Recognises your browser so your chat history continues if you return | 6 months |
| twk_idm_key | Tawk.to | Keeps your chat connection working while you browse | Session |
| TawkConnectionTime | Tawk.to | Records when your chat connection started | Session |
Analytics cookies
These help us understand how many people visit, which pages they use and how they found us, so we can improve the site. They load only if you accept Analytics cookies.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes one visitor from another using a random ID | 13 months |
| _ga_RGDT6JXDVP | Google Analytics | Keeps track of your session and the pages you view | 13 months |
We also use Ahrefs Web Analytics to measure site traffic. It does not set cookies, but it does collect information about your visit, such as pages viewed and how you arrived. It loads only if you accept Analytics cookies.
We do not use Google Analytics for advertising, and Google signals is switched off.
Advertisement cookies
These are set by HubSpot, the system we use to manage sales and marketing contacts. They let us see which pages a visitor viewed and, if you later contact us, link those visits to your enquiry. They load only if you accept Advertisement cookies.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| __hstc | HubSpot | Main tracking cookie: records your first, last and current visit and the number of sessions | 6 months |
| hubspotutk | HubSpot | Recognises your browser; passed to HubSpot if you submit a form, so your visit history joins your enquiry | 6 months |
| __hssc | HubSpot | Tracks your current session | 30 minutes |
| __hssrc | HubSpot | Works out whether you have restarted your browser | Session |
| __cf_bm | Cloudflare, for HubSpot (on HubSpot’s own domains) | Bot protection for HubSpot’s servers, set when HubSpot’s scripts load | 30 minutes |
If you reject Advertisement cookies and then contact us through a form, your enquiry still reaches us, but it is not linked to your browsing history.
Third-party providers and international transfers
The services below may receive information about your visit, such as your IP address and the pages you view. Each handles it under its own privacy policy.
| Provider | What we use it for | Category | Privacy policy |
|---|---|---|---|
| reCAPTCHA spam protection; Google Analytics | Necessary; Analytics | Google Privacy Policy | |
| HubSpot | Visitor tracking for sales and marketing; stores enquiries sent through our forms | Advertisement | HubSpot Privacy Policy |
| Tawk.to | Live chat | Functional | Tawk.to Privacy Policy |
| Ahrefs | Cookieless website analytics | Analytics | Ahrefs Privacy Policy |
| CookieYes | Showing the cookie banner and recording your choice | Necessary | CookieYes Privacy Policy |
| Mailchimp (Intuit) | Newsletter sign-ups, only when you submit the footer form; no cookies | Not applicable | Intuit Privacy Statement |
Some of these providers are based in, or send data to, countries outside the UK, including the United States. Where that happens, the transfer is protected by an approved safeguard, such as the UK–US Data Bridge or the UK International Data Transfer Agreement or Addendum.
Changing your choice
You can change or withdraw your consent at any time, as easily as you gave it. Click the cookie icon in the bottom-left corner of any page to reopen your cookie settings, then choose again.
Withdrawing consent stops those cookies being used from then on. It does not affect anything collected before you withdrew.
You can also block or delete cookies in your browser settings. Each browser explains how:
If you block all cookies, including necessary ones, some parts of the site, such as our forms, may not work.
Changes and contact
We review this policy whenever we add or remove a tool that uses cookies, and at least once a year. If we add a new optional cookie, we will ask for your consent again.
If you have questions about this policy or how we use cookies, contact our Data Privacy Manager at privacy@fluidlabs.co.uk.
If you are unhappy with how we handle your data, you can complain to the UK Information Commissioner’s Office at ico.org.uk. We would appreciate the chance to put things right first.
Last Updated: 28th Oct 2026