Cookie Policy

Fluid Labs a trading name of AEM Business Ltd (hereby referred to as AEM Business LTD) uses cookies to keep our sites reliable, secure and personalised. When you accept cookies, this helps make the site better by remembering your preferences, customising content or ads, and enhancing your experience of our premium news, insight and analysis.
This Cookie Policy applies to all websites and web applications which link to this policy and are operated by AEM Business LTD.
This policy should be read alongside our Privacy Policy, which explains how we use personal information.

If you have any queries about the way we use your personal information or cookies, please contact our data privacy manager at

If you wish to manage your cookies, this can be done within cookie settings.


Cookies are small text files which a website may place on your computer or device when you visit a site. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons, pixels or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

Cookies serve many functions. For example, they can help us to remember your username and preferences, as well as help analyse how well our Sites are performing.
The majority of websites use cookies to collect and retain personal information about their visitors. Most cookies collect general information, such as how visitors arrive at and use our Sites, the device they are using, their internet protocol address (IP address), what pages they are viewing and their approximate location (for example, we would be able to recognise that you are visiting our Sites from London).


To make suggestions and recommendations to you about goods or services that may be of interest to you
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile


Some cookies are essential for the operation of our Sites. This includes cookies for the following purposes:
Performance – we use these cookies to monitor Site performance. This allows us to provide a high-quality experience by quickly identifying and fixing any issues that arise. For example, we might use performance cookies to track error messages, and to determine improvements to our Sites.
Analytics – we use cookies to help us understand our audience and how they interact and use our service.
Fraud prevention – we use cookies to monitor and prevent suspicious activity and fraudulent traffic

We use the following strictly necessary cookies:

 Description of Cookie  Purpose

We use the following analytical/performance cookies:

 Description of Cookie  Purpose

We use the following functionality cookies:

Description of Cookie Purpose

We use the following targeting cookies:

Description of Cookie Purpose


We also use third party cookies on our Sites that fall into the categories above (“third party cookies”) for the following reasons:
to help us monitor traffic on our Sites (like many companies, we use Google Analytics to do this);
to identify fraudulent or non-human traffic;
to assist with market research;
to improve Site functionality;
to monitor compliance with our terms and conditions and copyright policy.
How to manage cookies
If you wish to manage your cookies, please follow the instructions on our Manage Cookies page. Please remember that if you choose to disable cookies, certain sections of our Sites may not work properly.
For more information about cookies and how to manage them, please visit:


Further information about our data processing can be found in our Privacy Policy.
If you have any queries regarding this Cookie Policy, please contact our Data Privacy manager at

Last Updated: 19th Sept 2022